American Express’s vPayment desired to attract Travel Professionals considering a change in their payment processing system.
- 110 editorial news articles that have resulted in over 20k page views on custom templates.
- 243 total qualified leads during a 4 month campaign
- Two lead-generating whitepapers. Choosing a Payment System to Support Travel Industry Growth and Outdated Payment Processes Hinder Travel Company Growth
- eblast to download the webinar and generate leads
- Two special reports (one and two) to drive traffic and generate leads
- Targeted 728×90 and 300×250 display ads
- White Paper Email Blast Sample