Native Advertising: Travel

Content is still king and display ads are not effective enough. While native advertising is an opportunity to create a relationship with a reader through content, for travel professionals it means giving them the latest news on travel trends, luxury trips, and tips to help them do their job better. Collaborating with sales, advertising, and the client, I produced over 16 travel and 3 luxury travel native advertisements.

Although the natives focused on B2B content, we found a B2B2C model existed and the following is a report on several metrics I would focus on:

Sample Native Advertising Campaign Report