B2B Hospitality: Prestitial Live Survey

Red Lion’s interstitial live survey prompted B2B hospitality news readers for a lead-generating case studies with live survey results from users that week. As users’s answered the questions, the survey would be updated and then placed onto sponsored content boxes.

Launch Date Page Views Time on Page Leads
Case Studies
Integrated Marketing 9/29/14 295 3:43 27
Can Loyalty be High Impact and Low Cost? 11/17/14 908 1:25 7
Relative Consumer Positions 1/19/15 817 2:01 25
Understanding Hotel Fees 2/9/15 528 1:44 20
Online Travel Agencies 3/23/15 557 2:20 11
Field Marketing 4/06/15 310 2:08 9
Omni Integrated Marketing 7/29/15 296 2:55 5
Total 104
Prestitials CTR
Integrated Marketing 9/29/14 21,591 2:24 1.4%
Can Loyalty be High Impact and Low Cost? 11/17/14 40,922 1:50 2.2%
Relative Consumer Positions 1/19/15 25,076 2:19 3.25%
Understanding Hotel Fees 2/9/15 19,637 2:11 2.7%
Online Travel Agencies 3/23/15 16,052 2:42 3.5%
Field Marketing 4/06/15 9,004 2:55 3.4%
Omni Integrated Marketing 7/29/15 12,309 2:40 2.4%

Sample Case Study Landing Page

prestitial-7-case-study